About us

crowthy was born from the experience of people who already ran A/B tests at scale, in industries quite different from this one — and decided to apply that knowledge to info-product sellers on Hotmart.

What crowthy offers

— A tag that automatically tests variants of your landing page, without touching your code.

— Statistical analysis that calls the winner with confidence — no guesswork, no stopping a test too early.

— AI assistance to suggest what to test; you decide whether to approve manually or leave it on automatic.

— Direct integration with Hotmart to measure what actually became a sale, not just a click.

Founders

crowthy is led by Dan Mark Printes and Eduardo Horvath, who together bring over 25 years of experience in digital products, design, and conversion optimization, across industries quite different from each other. They have already applied A/B testing to mobile apps with over 1 million downloads, and together led an optimization that more than doubled the lead conversion rate of one of Brazil's largest real-estate portals. They now bring that experience to info-product sellers.

Dan Mark Printes

Founder and CEO

Over 25 years building digital products, with a background in conversion optimization in gaming and real estate.

LinkedIn

Eduardo Horvath

Co-founder and CPO

Over 25 years in product design and UX, applied to A/B testing in gaming and real estate.

LinkedIn

Get in touch

Questions, suggestions, or want to share how you're using crowthy? Write to founders@crowthy.com.

Want to see this running on your landing page?

Check out the plans and start testing today.

See plans

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